He Zhiyong, founder of Access, a global brand management company headquartered in Hangzhou, capital of East China's Zhejiang province. [Photo/zjol.com.cn]

The company has strengthened its efforts to monitor the quality of products from the very beginning of the industrial chain, lower sales costs, and build closer links with customers.

Another secret behind the success of the company is the large number of dealers partnering with Access, He said.

He added that Access has more than 70,000 dealers, who have given firm support to the company to penetrate into a wide range of customer groups.

During the COVID-19 pandemic, Access made use of various e-commerce and social media platforms, such as Taobao, Sina Weibo, and Xiaohongshu, to expand its online sales channel.

Notably, Access set up a 5 million yuan fund to help combat the COVID-19 pandemic. It also utilized its supply chain channels to obtain epidemic prevention materials from across the world and donated them to hospitals in Zhejiang and Hubei.

He also expressed affection to the city of Hangzhou, saying that the city is always open to new ideas. He added that the local government has consistently showed support for innovation and entrepreneurship, which enhanced the company's commitment to invest in Hangzhou.