The "China Seal" series is displayed at the launch ceremony. [Photo/hangzhou2022.cn]

The "China Seal" series of licensed products for the 19th Asian Games Hangzhou 2022 were unveiled in Hangzhou and Beijing on May 6 and 8, receiving an enthusiastic response.

Beijing hosted the Asian Games in 1990, and the Beijing-Hangzhou Grand Canal serves as a link between the two cities.

During significant national events, memories are always created. The seal symbolizes China's commitment to hosting an extraordinary Asian Games based on the principles of fairness and justice.

The "China Seal" series takes the "Big Lotus", nickname of the Hangzhou Olympic Sports Center Stadium, as the main design. By integrating three intangible cultural heritage techniques – jade carving, engraving, and filigree inlay- the seal showcases seven key Asian Games elements, including the Asian Games emblem, mascots, Hangzhou's three world heritage sites (the Archaeological Ruins of Liangzhu City, Beijing-Hangzhou Grand Canal, and West Lake), and the Hangzhou Olympic Sports Center Stadium.

The products hold cultural, collectible, and historical value as licensed merchandise for the Hangzhou Asian Games. Each set of collectibles is accompanied by an official certificate and is issued in limited quantities.

The release of the "China Seal" series of licensed products not only demonstrates the significance of the upcoming Asian Games, but also represents the integration of cultural heritage and craftsmanship.

A customer takes photos of the "China Seal" series. [Photo/hangzhou2022.cn]