Some mascots of the Hangzhou Asian Games are displayed at a licensed retail store in Hangzhou, Zhejiang province, Sept 27, 2023. [Photo/VCG]

The licensed retail stores of the 19th Asian Games have become hot destinations for citizens and tourists in Hangzhou of Zhejiang province. The licensed products such as toys of mascots, souvenir medals, backpacks, umbrellas, fans, and cups with Chinese cultural characteristics are adored by people.