Pear tree adopters enjoy the rural fun in Luniao town. [Photo provided to chinadaily.com.cn]

In Hangzhou, the capital of Zhejiang province, Xiaorehun, a pear processing business, has introduced a unique pear tree adoption program in Luniao town since mid-April, captivating participants from diverse backgrounds.

This innovative initiative encompasses pear tree adoption, care, and harvesting, offering adopters a comprehensive experience that includes study tours, rural tourism activities, farmhouse entertainment, and access to agricultural product sales.

Participants, upon payment of an adoption fee, receive an honorary certificate, the privilege to name and showcase their adopted pear tree, and a minimum of 50 kilograms of pears at no additional cost. Moreover, adopters are encouraged to engage in the nurturing, maintenance, and picking of their pear trees, fostering a deeper connection to the agricultural process.

The event has drawn interest from individuals across various professions, resulting in the adoption of hundreds of pear trees by the conclusion of April. This collaborative effort between Xiaorehun and Luniao town serves as a pilot project, aiming to leverage rural resources, establish rural tourism brands, stimulate the diversified growth of the rural economy, and bolster farmers' incomes.