A poem recital to folk music performance is staged at a promotional event in Zhejiang province that selected 36 innovative models of intangible cultural heritage nationwide. [Photo provided to chinadaily.com.cn]

In a prestigious selection event held in Hangzhou, Zhejiang province, 36 groundbreaking models of intangible cultural heritage have been meticulously chosen from a pool of 153 contenders nationwide. This event, jointly organized by the Zhejiang provincial department of culture, radio, television, and tourism, the Hangzhou government, and the Center for Ethnic and Folk Literature and Art Development under the Ministry of Culture and Tourism, signifies a significant step toward the preservation and promotion of cultural heritage.

These selected models showcase a fusion of intangible cultural heritage with diverse domains such as exhibitions, performances, social engagement, cultural tourism, educational initiatives, media outreach, and international collaborations, highlighting the multifaceted approach to safeguarding and celebrating cultural legacies.

Lan Jing, the director of the center, emphasized that the primary objective behind this promotional event is to amplify the societal impact and recognition of these exceptional cases, fostering a deeper exploration of innovative practices in disseminating intangible cultural heritage. The event aims to cultivate a vibrant environment conducive to the protection and transmission of intangible cultural heritage, infusing renewed vigor into the realm of cultural heritage preservation.

This initiative not only celebrates the rich tapestry of intangible cultural heritage but also serves as a catalyst for advancing the dialogue on cultural preservation and revitalization in contemporary society.