Movie vouchers are distributed every Friday through Sunday, totaling over 28 million yuan in value. [Photo/hangzhou.com.cn]

Zhejiang province launched its annual movie voucher distribution initiative in the provincial capital city of Hangzhou on July 19.

Starting from July 19 and continuing until June 30, 2025, movie vouchers will be distributed every Friday through Sunday, totaling over 28 million yuan ($3.85 million) in value. The initiative focuses on weekend screenings, and the coupons are available both online and offline, with the goal of encouraging weekend movie-going.

The vouchers include multiple discounts such as coupon redemptions, instant ticket reductions, and additional savings via Union Pay. Users can access these benefits on platforms like Taopiaopiao (App, Alipay mini program, Taobao mini program, WeChat mini program, Amap mini program), and ZTV App, available on a first-come, first-served basis.

Hangzhou witnesses a buzzing box office this summer. [Photo/WeChat account: hzfm918]