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Chinese enthusiasm for Olympics soars

ecns.cn| Updated: July 30, 2024 L M S

With team China competing in full swing at the Paris 2024 Olympic Games, Chinese enthusiasm for related sports and products has skyrocketed.

The combination of "China-chic + Sports" is currently trending among Chinese youth.

"I am interested in archery", one vlogger said. With the Paris Olympics ongoing, she has watched people around her engage in sports like table tennis and badminton, and didn't want to "fall behind."

"A horse-face skirt is a 1000 percent match for archery," she commented.

This type of skirt was popular during the Ming (1368-1644) and Qing (1644-1911) dynasties, with two panels attached to a single waistband.

Apart from sports, Olympic-related activities are also popular.

Recently, a 60-meter-long hall set up to ‘like' Chinese players has caught public attention in Hangzhou City, east China's Zhejiang Province, with enthusiasts giving their favorite stars a thumps up by touching a specific device

Participants also have the chance to get phryges, the Paris 2024 Olympic mascot.

Personifying the traditional French phrygian hat, a phryge is loved by Chinese consumers for its unique style and distinct cultural characteristics.

On the Olympic flagship store on Tmall, furry phryge toys with independent and special numbers, are the best-selling Olympic product.

"A cuddly phryge was pictured with the five Fuwa mascots of the Beijing 2008 Olympics," a netizen shared the picture online, presenting an Olympic history spanning 16 years.

     
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